AGILE MARKETING GUIDE
AGILE MARKETING GUIDE
GUIDE HOME
19 Benefits of Content Marketing That Every Business Can Achieve
113 Types of Content Marketing You Can Add to Your Calendar Now
18 Content Marketing Examples You Can Emulate for Success
38 Content Marketing Ideas That Will Get You Inspired
How to Plan an Actionable Content Marketing Strategy Right Now [Template]
How to Measure The ROI Of Content Marketing: A Step-by-Step Guide
How to Improve Marketing Processes With Agile Sprint Retrospectives
Published December 1, 2021/ Updated April 4, 2022
There’s never been more hype around content marketing. And data shows the hype is real. More companies are investing more resources into content strategy and creation than ever before. Most of them are reporting some sort of success too.
But what defines it as an actual marketing discipline? How do you actually plan a strategy and execute it?
These questions stem from one simple source of anxiety: the fear of not doing things the right way. This leads to a lot of marketers doing a lot of things in exactly the same way. We all begin to follow one another instead of finding our own way forward.
So, what’s the problem? Most of the advice you’ll read on the web will come from people whose professional experiences and backgrounds may be wildly different from your own (a challenge all content marketers face). This tweet from Podia’s Len Markidan resonates:
The results speak for themselves: within a five-year span, agile workflows have helped CoSchedule grow into an industry-leading marketing SaaS company (offering a world-class software suite that helps marketers get organized), landing at number 153 on the Inc. 500 list in 2018 and earning a spot on Gartner’s Magic Quadrant for Content Marketing Platforms.
Implementing such processes isn’t without its challenges. Fortunately though, any company can get started and reap the rewards, transforming even the most stuck-in-the-past teams from cumbersome cost-centers into lean revenue-generating machines. And that is exactly what you’ll learn how to achieve by reading this in-depth guide on going agile today.
Marketing teams often struggle to meet deadlines and achieve their goals because of inefficient processes and a lack of proper tools to support better ways of working.
Implementing agile principles and workflows, however, can go a long way toward solving these problems for marketing departments across all kinds of verticals. It’s no exaggeration nor hollow marketing claim to state that it has been immensely impactful upon CoSchedule’s growth.
There are numerous ways to apply agile to marketing. Like so many other things in this industry, there are also different philosophies and opinions on the best way it should be approached.
With that said, this guide is not necessarily the end-all, be-all authority on the subject. It’s such a broad topic with so many varying approaches that one resource covering every aspect of agile inside and out would be an intimidating challenge (both to create and to read).
Instead, it breaks down the basics of what you need to know, and explains how to actually implement it with easy-to-follow step-by-step instruction. It’s all informed by what has worked for the marketing team at CoSchedule too, blending our own approach with some by-the-book explanation. There’s some (strategic and thoughtful) repetition of information too, so if you don’t quite catch something the first time, you’ll often have an opportunity to hear it again later.
Rather than diving deep into minutiae that may not make sense to newcomers, we thought this approach would be more useful. What matters most above all is that you’re able to put better processes into place so your team can work more efficiently and effectively to get better results in less time. And that’s exactly what we hope you’ll gain as a result of reading this guide.
If you would prefer to read this guide in PDF, you can. Download the complete guide in one easy-to-read format below (plus, find additional templates you’ll use in subsequent chapters):
It’s a project management framework that borrows the principles of agile software development (which enables teams to hit ship dates under budget more consistently) and applies it to a marketing context. It achieves this by streamlining team structure, communication, processes, and workflows to maximize efficiency without sacrificing quality.
This results in doing better work more quickly with fewer missed deadlines. It also allows teams to respond to changes in the market and adjust tactics according to what works much more rapidly than the typical annual “big campaign” advertising model.
© Copyright 2022, all rights reserved. See our Terms & Policies